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Professional Sales Training Associates Inc. | Appleton, WI

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Meet Our Sandler Team

We strive to be the best at what we do, and help you to do the same.

Jim Cornelius

Recognizing that he has a true passion for training and mentoring business professionals Jim Cornelius left a successful corporate career to become the President/Owner of Professional Sales Training Associates Inc. His diverse background includes over 40 years of training, sales and sales management experience.

Over the last 15 years with Sandler, he has used his unique skills as an experienced speaker, trainer, coach and mentor to better business professionals throughout the state of Wisconsin Jim has presented sales workshops for companies and organizations throughout Wisconsin, received many awards at Sandler and is a Sandler Certified Trainer.

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Eric Thompson

Eric Thompson joined Professional Sales Training Associates Inc in 2011 with over 20 years of business ownership, selling and training experience, that he brings with his background to our Sandler Clients.

After graduating from University of Wisconsin- River Falls School of Business, his experiences included working with companies such as DirecTv-ATT, EchoStar/ DishNet, Viasat Inc, WildBlue, HughesNet, Perfect-10, DSI, SiriusXM Satellite Radio, SmartHome and SBCA.

His small business experience stems from developing territories and running businesses in the telecommunications, Commercial Landscaping, Hardscape, Snow Removal Services and iservicing the training industries. He is active in the community and served many roles including President of the Board of Directors at Peaceful Beginnings Christian Child Care Center.

While with Sandler, he has received the Rising Star Award, Silver Award and Gold Award. Eric is a certified Sandler Trainer and approved to train Organizational Excellence. He brings unique perspectives from Corporate America and Small Business as an Entrepreneur running multiple small businesses.


Connect on Linkedin- https://www.linkedin.com/in/ericthompson0/

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Debra Cornelius

Debra is an intricate part of our local Sandler Training business. The “Behind the scenes Gal.” Deb brings a diversified background to the office. Debra holds a background in retail sales and child education. She keeps the behinds the scenes work under control!  

Debra brings strong organizational skills, a fresh perspective, creativity, and enthusiasm to her role at Sandler Training and for that we are grateful!

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A note from our client...

"Prior to beginning the Sandler Training with Jim Cornelius , our sales staff was like most others. We offered demonstrations, presentations and price quotations at the drop of a hat. We would wait in anticipation for the orders to come in and in a lot of cases they never did. Sometimes we weren’t even hearing back from the prospect. Sure we would get a sale from time to time. Certainly we had a good product to offer. What were we doing wrong?

After we began to work with Jim and the Sandler Training, we realized that we weren’t any different in the customer’s eyes then the first or last sales person to come through their door. Even worse we didn’t have a way to fully understand where we were in the sales process, or what the next step was going to be. The prospect had full control.

The Sandler Training that Jim provided helped us to better understand who our legitimate and most likely prospects were. We had better understanding of where we were in the sales process and how to move forward with the next step. In a nutshell The Sandler Training that Jim provided has made us more efficient and productive in our approach to selling."

Regards, Martin J. Hanley, Spectratech Services

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