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Professional Sales Training Associates Inc. | Appleton, WI

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In our clients' own words

The success of our clients is what speaks volumes for us

When our clients are successful, we know that we've succeeded in our mission.

Melisa Maroo

"Eric (Sandler Training), has been a huge resource for surviving this crazy time of trying to prospect. I truly feel the information provided, has helped me and my team, to pull through this without missing a beat. Thank you to Eric for all of your wisdom, mentoring, and great ideas!"- Melisa M

When I came to Sandler, we were struggling with sales. I knew we had a solid delivery model and our current clients were thrilled with us, but we weren't seeing the quantity of new business that we were after. Sandler helped us develop a sales system, and the principles I learned I now use every single day in my sales encounters. I'd highly recommend both Eric and Jim, as well as the Sandler system to anybody who wants to improve at sales.


Derek Harrington
Founder, Development Lead

Entrision llc

Derek Harrington
Cindy Dobson

Cindy Dobson, Business Development at Esker Inc

As one of my Esker Inc. colleagues noted in a post earlier today, recognition too often doesn't happen. Thanks to @Jim Cornelius, Sandler Training for all of his help. After joining Esker, which focuses on ensuring our customers feel Valued, Understood and Engaged, I got my first formal exposure to Sandler Training.

We’re lucky to work with Jim and Eric Thompson as our Sandler coaches. Not only do we have access to some of the best resources available for teams, at Esker, we embrace Sandler and use it every day. It's great to be a part of a company that embodies a culture of continual learning and constant improvement.

In my lengthy career, I’ve been fortunate to have taken part in many kinds of sales and management training. Some good, some not so good, but too often viewed as an event rather than an ongoing process. Sandler is different and regular individual coaching from Jim Cornelius is helping me to change my perspective and hone my craft – with the net being I bring more value to the organizations we work with.

Jim – I appreciate you and the entire Sandler team. Using the Sandler methodology helps ensure our prospects and customers are the ultimate winners!

Dan Reeve, Esker

I thought I fully understood the concept of solution selling. Jim helped me grasp and use the Sandler sales skills to take my qualification to a new level. The concept of understanding personal pain and the fact the problem the prospect brings you is never the real issue have been somewhat mind opening. I highly recommend Jim, if you want to understand what is really taking place in the sales cycle from a psychological perspective.

Dan Esker Reeve

Renee Brey

I was promoted to a new position in the company where I work. I was to become the one and only salesperson for our company, and, although, I had run my own business for 20 years, this type of sales was something I have never done before in my life. .

The company was in jeopardy of losing its largest client, so it was my job to secure a new client that could absorb the loss we might sustain. No stress here right? I blinked back tears every time a prospect hung up on me. I saw myself as the plaid clad car guy or the pesky sales person that would chase me around my business. One day, my employer saw a workshop opportunity in an email from the chamber and asked if I would be interested in attending. Eric told me I was welcome to join the free workshop, but I would need to contribute my stories. After the first workshop, I was invited to attend a second and that was the “Ah-Ha” moment that I needed. I asked my employer to sign me up.

Eric worked tireless with me teaching me how important it is to be confident and strong to make the dreaded cold call. Once the deer-in-headlights finally crossed the proverbial street, Eric then started teaching me the psychology of sales. I would have never thought about mirroring a prospect, walking into a meeting with no material, asking for a referral, looking at a sales encounter from the perspective of a buyer or suggesting that maybe my company wouldn’t be a good fit for the prospect! The sales process is amazing when you know the Sandler way!

Eric and Jim never coddled me or told me that “everything was going to be fine”. They told me that sales; true and effective sales, is hard and takes time. They never ceased to challenge my “beliefs” and showed me how destructive “head trash” can be. I enjoyed my class time, and continue to enjoy the times when I get invited back for a refresher session.

I would stack the Sandler training that I received from Jim and Eric against any other sales training product out there, and I would strongly recommend their instruction to anyone new to the sales industry. The difference in my confidence and effectiveness is amazing!

I still cannot believe that in one year’s time, I have brought on 43 new business partners to our company. It seemed so simple!


Revenue cycle enhancement and business partner
Credit Systems of the Fox Valley, Inc
Neenah, WI

Renee Brey
NIck Carpenter

Nick Carpenter, Business Development Manager, Esker

To me, Sandler is all about breaking the mold of what sales means to buyers. It’s a mindset, school of thought, and action plan for differentiating yourself in the market and enhancing the buyer/seller interaction. Everyone wins, the sales rep closes more and better business and buyers feel truly valued and understood.  - Nick Carpenter


Regards, Martin J. Hanley, Spectatech Services

Prior to beginning the Sandler Training with Jim Cornelius , our sales staff was like most others. We offered demonstrations, presentations and price quotations at the drop of a hat. We would wait in anticipation for the orders to come in and in a lot of cases they never did. Sometimes we weren’t even hearing back from the prospect. Sure we would get a sale from time to time. Certainly we had a good product to offer. What were we doing wrong?

After we began to work with Jim and the Sandler Training, we realized that we weren’t any different in the customer’s eyes then the first or last sales person to come through their door. Even worse we didn’t have a way to fully understand where we were in the sales process, or what the next step was going to be. The prospect had full control.

The Sandler Training that Jim provided helped us to better understand who our legitimate and most likely prospects were. We had better understanding of where we were in the sales process and how to move forward with the next step. In a nutshell The Sandler Training that Jim provided has made us more efficient and productive in or approach to selling.

Regards, Martin J. Hanley, Spectatech Services

Bob Kulp

Bob Kulp, Kulp’s of Stratford

“Jim provided Sandler Sales Training and we found to be of incredible value to our organization. Jim was very easy to work with and always kept an eye on the results. I am very grateful for Jim's services and would recommend him to anyone.

Top qualities: Great Results, Personable, High Integrity Bob Kulp


AJ. Buran WS Packaging

I hope this email finds you well!

The Sandler skills I have learned continue to support my sales growth.

Seriously, every section of the sub works. And if there is no pain uncovered – I move on! So it saves me time too.

Last week I landed another large deal, a real big one – that should bode well for continued sales and commission increases for years.

SO I wanted to let you know. Thank you! And see you soon, AJ. Buran WS Packaging

Rick Hoekstra, President -KitchenIdeasCenter

I was recommended to Jim by a client of ours who said he owed alot of his success to the training he was getting from Sandler.

Deep down I knew we needed some help and was open to talking with someone about it. After two meetings with Jim I decided to enroll myself and Chuck, our other sales person in the training. After a few weeks I was still very skeptical about my decision but decided to see our commitment through.

It was around 6 months or so that both Chuck and I started to see the benefits of our training, and at the end of our contract decided to go one more time through the sessions. The whole experience turned out to be a life altering choice on how I run our sales department and whole business for that matter.

I am in the construction industry and do not feel we would have survived our industries recent down turn had it not been for the training that myself and Chuck got from Sandler Training.

Sincerely, Rick Hoekstra, President -KitchenIdeasCenter

Rick Hoekstra

Jim Kavanagh

Dear Jim;
Thank you for introducing me to the Sandler Sales Institute Presidents Club. I believe that a professional salesperson needs to have a sales plan in place and the tools to execute that plan. Sandler has provided just that.
Going into the sales field without the proper tools could be a disaster like rebuilding the engine

a car without any tools. The Sandler Sales Institute is my tool box for selling. No longer do I find myself arriving at a meeting with a prospect without clear objectives, goals and carrying the proper tools to execute those plans.

As I refine and sharpen my tools I keep in mind that a person is rewarded directly in proportion to the effort invested in a personal development plan. Implementation of any new plan is critical, along with time, commitment and practice to achieve success. Jim, the time you have invested in coaching me to keep me on track to achieve my goals has been well worth my investment and a large part of the success I have enjoyed.

Sincerely, Jim Kavanagh


Dirk Wildt President, Cobblestone Builders

"Failure to commit is commitment to failure" Dirk Wildt

I sincerely wish to thank you Jim for all that you have shared with me and taught me in the last 18 months. The time I have spent with you has enriched my life and made me a better person and I am grateful. I look forward to using the knowledge you have passed on and to refining my version of Sandler in relationship to my business and personal life so that I can be all that I can be.

Best regards, Dirk Wildt President, Cobblestone Builders

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