Cold Call – Two four letter words that make sales people shiver

Cold Call – Two four letter words that make sales people shiver. 

No one likes to make them and those who say they do probably haven’t made any.  If you are starting a new business, developing a new territory or starting a new position, you will have to make cold calls.  However, cold calls are not forever, you just have to make them.  Think about it.  What is the worst thing that can happen to you when you make a cold call.  The prospect may hang up, get angry, belittle you or tell you to leave.  So what’s the big deal? Remember your mother teaching you “Stick and Stones will break my bones, but names will never hurt me.”  The trick is to make cold calls fun and different than what you are used to.