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Professional Sales Training Associates Inc. | Appleton, WI

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Work smarter, not harder.

Small to mid-sized business or enterprise organization—we all want the same thing—predictable sales results and growth. 

Solve the toughest sales challenges.

Stop playing the games buyers play. While other sales training shows you how to play the game better, Sandler teaches you how to break the rules, change the game, and avoid common sales problems altogether.

Sales Training at our Sandler Training locations:

Finding and Closing Enough Profitable Deals

Most salespeople struggle to meet enough prospects, close enough of the people they meet, or close enough deals on their terms.


Wasting Time Chasing Prospects Who Will Never Buy

Trying to sell prospects who don’t need your solution, don’t have the money, or can’t decide will lead to burnout and frustration.


Giving Away Margins with Discounts and Free Consulting

Prospects love to use your expertise, wait for end of the quarter deals, or get a free quote to shop the competition, but that doesn’t help you hit your numbers.


Appleton Training Center

January 7, 2020

January 21, 2020

February 4, 2020

February 18, 2020

March 3, 2020

March 24, 2020

March 5 and 6, 2020
Sandler Sales and Leadership Summit, Orlando, FL

April 7, 2020

April 21, 2020

Sandler Training, 1985 W Packard St, Appleton WI, 54194

May 5, 2020

May 19, 2020

June 2, 2020

June 23, 2020

July 7, 2020

July 21, 2020

August 4, 2020

August 18, 2020

9:00 to 12:00

September 1, 2020

September 15, 2020

October 6, 2020

October 20, 2020

November 10, 2020

November 17, 2020

December 1, 2020

December 15, 2020

January 5, 2021

January 19, 2121

Learn how to work smarter, sell more, and sell more easily.

The best way to increase sales.

You could work harder to call on more prospects. You could sell harder to close more prospects.

Or, you could learn from Sandler

Talk to the Best Prospects

The Sandler Selling System is designed to help you identify your ideal clients, weed out who will not buy, and start more interesting sales conversations.

Hold the Best Conversations Possible

We also show you how to take control of a mutually beneficial discovery process, designed to uncover the prospect’s motivation, budget, and decision-making process.

Close the Sale or Close the File

Once you’ve had that conversation, we’ll show you how to qualify the opportunity, present your solution, and get more decisions to avoid wasting your time chasing people who never buy.

Milwaukee Training Center

January 8, 2020

January 22, 2020

February 5, 2020

February 19, 2020

March 5 and 6, 2020- Sandler Sales and Leadership Summit, Orlando, FL

March 18, 2020

March 25, 2020

Sandler Training, 10437 Innovation Drive Suite, Wauwatosa, WI 53226

April 8, 2020

April 22, 2020

May 6, 2020

May 20, 2020

June 3, 2020

June 24, 2020

July 8, 2020

July 22, 2020

August 5, 2020

August 19, 2020

9:00 to 12:00

September 2, 2020

September 16, 2020

October 7, 2020

October 21, 2020

November 11, 2020

November 18, 2020

December 2, 2020

December 16, 2020

January 6, 2021

January 20, 2121

How do you succeed at winning Survivor?

The same way you succeed at winning more sales. Sandler Training CEO, Dave Mattson interviews Chris Underwood, the most recent winner of CBS's Survivor, on how he used Sandler sales techniques to win the show and win more deals.

5 Reasons Why Sales Training Doesn't Work

If you make these common mistakes when embarking on a training program, your likelihood of success is nothing close to what is possible.

Online Sales Training Courses

Sandler Online is a state-of-the-art platform designed to educate and support learners with a variety of content, tools, and applications with on-demand access. Learn at your own pace through a variety of online courses and get access to our extensive resource libraries by enrolling yourself today.


  • No Pressure Prospecting

    This online course is an introduction to a better way to start sales conversations. Prospecting expert, Sean Coyle, leads you through an easy-to-follow process for connecting with decision-makers.

    Learn More 

  • Negotiating Mastery

    Led by Sandler President and CEO, Dave Mattson, this nine-lesson course covers the common strategies of professional negotiators and the tactics needed to create win-win outcomes.

    Learn More

  • Social Selling Success

    In this four-part self-guided course, Mike Montague, Sandler’s VP of Online Learning, shows you how to build your foundation, leverage social prospecting, hold better sales conversations, and get more referrals and introductions.

    Learn More

Experience today's top-performing
sales programs in person or online.