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Professional Sales Training Associates Inc. | Appleton, WI

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The Performance Development Leader

Transforming Businesses And Individuals In Sales And Leadership

We work with organizations that want to be more successful by aligning the right people with effective processes, thus redefining their culture.

There's rarely a one-size-fits-all solution for every business, so before discussing pricing and solutions, we'd first like to have a conversation to see if we're a fit you and your company.

At Sandler, it’s our mission to help our clients ensure they don’t sit on the sidelines, but get in the game. We help our clients make it through by adjusting quickly to not only survive, but thrive.

Thursday, October 22, 2020 from 9:00 to 10:30 am cst

Join us as we guide growth-oriented business owners, sales executives, and managers to understand their current sales process and identify specific areas where they may be blocking themselves and their salespeople from higher achievement.

Key issues covered will include:

Why salespeople fail and how to make your team more effective
How to ensure deals don't stall in the pipeline
How to keep your salespeople from becoming unpaid consultants
How to keep from getting shopped around on price
How to turn every sales rep into a top performer

This workshop is where you can see first-hand how we tackle the same sales issues that your salespeople deal with every day.

It Starts With Sales But Affects Everything Else

For over 18 years, Sandler PSTA has guided Business Leaders toward Intentional, Predictable Businesses Growth. 

Business owners and corporate executives who are committed to growing and expanding their business come to us because:

  • Their sales and management process results in wasted time and resources
  • Worried they don't have a strong management team
  • Unsure if they have the right people in the right positions in their company
  • They struggle to find and hire quality salespeople
  • Their business has plateaued
  • Their products are being commoditized
  • They don't have a common sales process
  • Their sales team undervalues the product(s) or service(s) they sell
  • Confused why their sales team wont talk to the right decision makers
  • They have modifiers on their team- they modify the terms and margin to get the deal

Join us on one of our Sandler Virtual Training sessions or enjoy our tools:

Free Download- Sales Strategy Tool

Use This Tool to Identify and Review Behaviors in Salespeople to Grow Revenue.

The top ten behaviors that salespeople effectively execute on a consistent basis.

Client Retention Tool

We all know the statistics. Most selling organizations derive 80% of their revenues from 20% of their clients.

Let's be clear, it's not a selling event, its about expectations, but how?

13 Top Leadership Blind Spots

Are you suffering from Blind Spots in your business?

Take grab your FREE copy of the top 13 areas to see how you add up!

Free Recourses: Sandler's E-Learning

In this special offer, you'll have unlimited access to Sandler’s Education Learning Library for one full year for FREE. With hundreds of audio, video, and downloadable resources, get to know Sandler’s best tips and success principles.

IMPORTANT UPDATE: Sandler Training PSTA is open and available. We are offering remote training and coaching during this market change.

Please reach out to us- Eric  and  Jim


Do you feel your company is "At Risk"?

Many times business leaders only have opportunities to talk to people in their businesses and industries. We want to help during this crazy time.

Schedule a short complementary conversation with someone who is Emotionally Detached and a 3rd party to your situation to bounce ideas off.

We are here to help local leaders- “lead” during these challenging times with no obligations.

Remember, react to the issues of today but the REAL problem is going to be 60 days from now.


How are you preparing your team for the future?

Sandler Bookstore

The Sandler library of books includes two Amazon and Wall Street Journal best-sellers, as well as the best-selling sales classic for any sales book ever.

Get Your Free Copy of

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The Sandler Blog

The Wisconsin Sandler Management and Sales Training Blog - Insight and tips on current sales, sales management, leadership and management topics.

We invite you to comment on our posts and to pass them on to your colleagues.


Free Sales and Leadership tips-