If you have any questions, please call (920) 819-4186 or email ethompson@sandler.com
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Professional Sales Training Associates Inc. | Appleton, WI

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In-Person and Live Virtual Training Solutions For You & Your Team In MIlwaukee & Appleton, WI

While other sales training shows you how to play the game better, Sandler teaches you how to break the rules, change the game, and avoid common sales problems altogether.

We work with organizations that want to be more successful by aligning the right people with effective processes, thus redefining their culture.  There's rarely a one-size-fits-all solution for every business, so before discussing pricing and solutions, we'd first like to have a conversation to see if we're a fit you and your company.

At Sandler, it’s our mission to help our clients ensure they don’t sit on the sidelines, but get in the game. We help our clients make it through by adjusting quickly to not only survive, but thrive.

Get your Guest Pass and Crash a Class!

IMPORTANT UPDATE: Sandler Training PSTA  is open and available. We are offering remote training and coaching options during these changing markets.  For questions, please reach out to discuss your/ your teams options to improve.

How to Create and Close More Business! Discussion

Sales Fundamentals

Sandler Sales Academy Online - LIVE

Salespeople, sales managers, senior leaders, business owners, and anyone else involved in the selling process who might be:

- Experiencing longer and longer sales cycles
- Frustrated with being marginalized on price
- Tired of getting "think-it-overs"
- Wanting to increase sales and profits

To join us for our next sessions, please email Eric for more information-  ethompson@sandler.com

6 Strategies for Hybrid Selling Success Thumbnail

Overcome The Challenges of Hybrid Selling

In the post-pandemic environment, learn to control the meeting and close the deal in both virtual and in-person settings.

Master the art of hybrid selling

It Starts With Sales But Affects Everything Else

For over 18 years, Sandler PSTA has guided Business Leaders toward Intentional, Predictable Businesses Growth. 

Business owners and corporate executives who are committed to growing and expanding their business come to us because:

  • Their sales and management process results in wasted time and resources
  • Worried they don't have a strong management team
  • Unsure if they have the right people in the right positions in their company
  • They struggle to find and hire quality salespeople
  • Their business has plateaued
  • Their products are being commoditized
  • They don't have a common sales process
  • Their sales team undervalues the product(s) or service(s) they sell
  • Confused why their sales team wont talk to the right decision makers
  • They have modifiers on their team- they modify the terms and margin to get the deal

Join us on one of our Sandler Virtual Training sessions or enjoy our tools:

Top  10 Sales Behaviors

Free Download- Sales Strategy Tool

Use This Tool to Identify and Review Behaviors in Salespeople to Grow Revenue.

The top ten behaviors that salespeople effectively execute on a consistent basis.

16 Keys for Successful Client Retention

Client Retention Tool

We all know the statistics. Most selling organizations derive 80% of their revenues from 20% of their clients.

Let's be clear, it's not a selling event, its about expectations, but how?

Blind-Spots of Leadership 2

13 Top Leadership Blind Spots

Are you suffering from Blind Spots in your business?

Take grab your FREE copy of the top 13 areas to see how you add up!

Do you feel your company is "At Risk"? Doing "well" but could be 'Better'?

Many times business leaders only have opportunities to talk to people in their businesses and industries. We are here to help.

Schedule a short complementary conversation with someone who is Emotionally Detached and a 3rd party to your situation to bounce ideas off.

We are here to help local leaders- “lead” during these challenging times with no obligations.

Remember, react to the issues of today but the REAL problem is going to be 60 or 90 days from now.


How are you preparing your team for the future?

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Free Recourses: Sandler's E-Learning

In this special offer, you'll have unlimited access to Sandler’s Education Learning Library for one full year for FREE. With hundreds of audio, video, and downloadable resources, get to know Sandler’s best tips and success principles.

Get Your Free Copy of

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The Sandler Blog

The Wisconsin Sandler Management and Sales Training Blog - Insight and tips on current sales, sales management, leadership and management topics.

We invite you to comment on our posts and to pass them on to your colleagues.


Free Sales and Leadership tips- http://psta.sandler.com/FreeSalesHelp

Sandler Books

Sandler Bookstore

The Sandler library of books includes two Amazon and Wall Street Journal best-sellers, as well as the best-selling sales classic for any sales book ever.