If you have any questions, please call (920) 819-4186 or email ethompson@sandler.com
Skip to main content
Professional Sales Training Associates Inc. | Appleton, WI

This website uses cookies to offer you a better browsing experience.
You can learn more by clicking here.

Professional Sales Training Associates

Servicing Wisconsin businesses since 2001.

Jim Cornelius

As president and CEO of Professional Sales Training Associates Inc, Jim Cornelius helps business owners, managers, and sales people overcome business development challenges and sell more efficiently.

Jim has over 40 years of sales and senior sales management experience in corporate America which she now brings to others in his teaching, coaching and consulting. Jim is a graduate of the Carthage College and is active in area associations.

Jim and Eric

Eric Thompson

Eric is a veteran sales professional with experience in tele-communications, marketing, advertising, landscaping and professional development. At Sander he has received the Silver, Gold, and Rising Star Awards.

Sandler Training Supporting the Community

We love helping locally, here are some of our current groups we are supporting and volunteering at:

About Us

Since 2001 Professional Sales Training Associates Inc has been helping companies and individuals increase their sales effectiveness by focusing on the people and the processes. Our approach centers around using a systematic sales process throughout a company. To increase sales effectiveness, we focus on the whole person – attitude, behavior and techniques.

We help successful clients optimize their sales initiatives.

From our two training facilities in Milwaukee and Appleton or at your location, we provide professional coaching and unique sales and sales management solutions to the challenges faced by salespeople, sales managers and other professionals who must build a client base for their services. On a national level, Sandler has been named The #1 Franchisor in the Management Training Programs category six times by Entrepreneur Magazine.


We invite you to explore our site and learn about our programs. We think you'll find that the Sandler Selling System is 180 degrees from traditional sales training -- and we hope you'll take the first steps to finding out how it can work for you.

I thought I fully understood the concept of solution selling. Jim helped me grasp and use the Sandler sales skills to take my qualification to a new level. The concept of understanding personal pain and the fact the problem the prospect brings you is never the real issue have been somewhat mind opening. I highly recommend Jim, if you want to understand what is really taking place in the sales cycle from a psychological perspective.

Dan Reeve, Sales Account Manager at Esker

The Sandler Blog

Insight and tips on current sales, sales management, leadership and management topics. We invite you to
comment on our posts and to pass them on to your colleagues.


Our Clients

Sandler's fully customizable training allows us to effectively serve clients in variety of industries, and company sizes. Our clients are in IT, Banking, Healthcare and many others, and include small to mid-sized through large organizations

Homepage, Solutions

Join a Winning Team

Our office is dynamic, fast-paced and all about the clients we serve. Creating job fulfillment for the people who work with us is also a high priority.  We offer competitive compensation and benefits, flexible schedules to help employees achieve work/life balance, and ongoing training to help them advance in their careers.


Industry Recognition

Sandler has been recognized with multiple national awards, including "Training Industry Top 20 Training Companies" and "Selling Power Magazine Top 20 Sales Training Companies."

Explore some of today's top-performing programs to see if we're a fit for you.